How to Make Your Business a Pokestop: Boosting Foot Traffic and Customer Engagement

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Are you a business owner looking to attract more customers and increase foot traffic? Have you considered the power of turning your business into a Pokestop? With the popularity of Pokemon Go soaring, leveraging this virtual game can be a game-changer for your business. In this guide, we’ll walk you through the steps to make your business a Pokestop and unlock the potential it holds for your success.

In the world of Pokemon Go, Pokestops are essential locations where players can collect various in-game items and engage with the game’s augmented reality features. By transforming your business into a Pokestop, you can tap into the immense player base and boost your visibility, foot traffic, and customer engagement.

What is a Pokestop?

As a business owner, understanding the concept of a Pokestop is crucial. In Pokemon Go, a Pokestop is a real-world location that players can visit to collect items such as Poke Balls, Potions, and Berries. These locations are typically landmarks, public spaces, or points of interest. By becoming a Pokestop, your business gains exposure to a vast community of players who are actively exploring their surroundings while playing the game.

Benefits of Having Your Business as a Pokestop

Turning your business into a Pokestop comes with a multitude of benefits. Let’s explore some of the advantages that can significantly impact your business’s success:

  1. Increased Foot Traffic: By becoming a Pokestop, you instantly become a destination for Pokemon Go players. This increased foot traffic can lead to new customers discovering your business and potentially making purchases.

  2. Enhanced Customer Engagement: As players visit your Pokestop, they have the opportunity to engage with your business and potentially learn more about your products or services. This increased interaction can create a lasting impression and build brand loyalty.

  3. Targeted Marketing: Pokemon Go allows businesses to purchase and activate “Lure Modules” that attract Pokemon to your Pokestop for 30 minutes. This feature enables you to strategically drive more players to your location, effectively turning them into potential customers.

  4. Positive Brand Image: Aligning your business with the popular Pokemon Go game can enhance your brand image, showcasing your ability to adapt to current trends and engage with a tech-savvy audience.

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How to Make Your Business a Pokestop

Now that you understand the benefits, let’s dive into the process of making your business a Pokestop. Follow these step-by-step instructions to unlock the potential of this marketing opportunity:

Step 1: Assess Your Eligibility

Not all businesses are eligible to become a Pokestop. Niantic, the developer of Pokemon Go, determines the locations based on specific criteria. Generally, Pokestops are established at public landmarks, parks, art installations, and other points of interest. However, businesses located near such landmarks have an advantage in becoming a Pokestop.

Step 2: Create a Niantic Account

To submit a request to make your business a Pokestop, you’ll need to create a Niantic account. Visit the Niantic website and follow the instructions to set up your account. Ensure you provide accurate and up-to-date information about your business.

Step 3: Submit a Request

Once you have your Niantic account, you can submit a request to make your business a Pokestop. Provide the necessary details, including your business name, location, and a brief description of why you believe it should be a Pokestop. This is your opportunity to showcase the significance of your business and its potential contribution to the game.

Step 4: Engage with the Pokemon Go Community

While waiting for a response from Niantic, take the opportunity to engage with the Pokemon Go community. Promote your business on social media platforms using relevant hashtags and create incentives for players to visit your location. This will help generate buzz and create anticipation among players.

Step 5: Monitor and Maintain Your Pokestop

If your request is approved and your business becomes a Pokestop, it’s essential to monitor and maintain the status of your location. Ensure that the in-game items are refreshed regularly and consider activating Lure Modules during peak hours to attract more players.

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Frequently Asked Questions (FAQ)

Q1: How much does it cost to make my business a Pokestop?

A1: The process to make your business a Pokestop is free. However, you do have the option to purchase Lure Modules to attract more players to your location.

Q2: How long does it take for Niantic to respond to a request?

A2: Niantic receives numerous requests, so response times may vary. It’s best to be patient and regularly check your Niantic account for updates.

Q3: Can any type of business become a Pokestop?

A3: While not all businesses are eligible, any business located near a landmark or point of interest has a higher chance of becoming a Pokestop.


Turning your business into a Pokestop can be a game-changer for increasing foot traffic and engaging with potential customers. By following the steps outlined in this guide, you can harness the power of the Pokemon Go phenomenon to enhance your brand image and create a unique and immersive experience for players. Don’t miss out on this opportunity to make your business a hotspot for both virtual and real-world interactions. Start your journey to becoming a Pokestop today and unlock the potential for increased success!

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